Companies that aim to grow focus on pursuing new or bigger account. And when businesses want to thrive further, they concentrate on their existing customers.
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| Image source: fieldboom.com |
But how do companies follow-up on their existing customers? While others make a good phone call to thank a customer for their purchase, there are other ways to ensure the business is on top of their customers’ heads.
Go out of the way to make customers feel special. Just like service providers, customers want to be appreciated. If phone calls are too much, sending a personal e-mail or a card can do the trick.
Activate customer loyalty through various programs. Customers stay where they are rewarded for their purchases. When companies offer discounts and other perks to their customers, they stay for a long time. Referral programs also work for the benefit of both the company and the customer. Not only do customers get a perk, but the company also gets more customers as well.
Focus on brand recall. Aside from showing appreciation to new and loyal customers, a good way to increase visits is to prioritize brand recall. Launching advertisements is a proven way to increase brand recall, but packaging can also help the brand gain returning customers.
Work on customer care. Many returning customers stay loyal to a brand because of the quality of care they have experienced. If customers experience poor after-sales service even if the product was initially good, they will most likely look for another service provider with excellent customer service.
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| Image source: forbes.com |
Learn more about customer service and the automobile industry when you follow this Twitter page for MN-based Jeff Lupient.
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